Many people are simply unaware of the way that Google works, or how the search engines work in general. It’s amazing that in this day and age people can still be asking questions like:
What’s a search engine?
Aren’t those listings all paid?
What is Google anyway?
But I guess some people will always be behind the times. For an accurate representation on What SEO is, you can watch the following cartoon video:
Now you understand search engine optimisation, you might want to learn a bit more about the types of SEO.
There are two often referenced types, being the white-hat and black-hat search marketing tactics, both of which are against Google’s terms of service, but one of which is slightly less ethical than the other.
Far be it for me to blow the whistle on any tactics, but one of the more popular SEO tactics in 2016 is the use of private blog networks (PBNs).
What is a PBN?
According to Matt Jackson, “A private blog network can also be described as a private link network, or a private site network, and simply represents a number of websites owned by one individual, in order to provide their own websites with inbound links.” Full explanation can be found here: https://natural-networks.com/private-blog-network/#what-is-a-pbn
They have been targeted by Google staff on many occasions, such as when the publicly available Anglo Rank network was taken down, and Matt Cutts famously tweeted about it publicly.
“There are absolutely NO footprints linking the websites together” Oh, Anglo Rank.
— Matt Cutts (@mattcutts) December 6, 2013
Either way, the Google search arena is like the Wild West, and with the recent Penguin 4.0 update hitting websites across multiple verticals, it will be interesting to see what happens when the dust settles.